A Cria isn’t just an influencer: they’re a fan-creator representing the club on Premiere’s channels.
Premiere needed a voice for each Brasileirão club — someone who spoke the fans’ language on Brazil’s biggest football media outlet.
We designed the format: pre-game, post-game, and on-site content, straight from the stadium, with creators representing their clubs on the channel’s socials.
The stands’ point of view lands on Brazil’s largest football platform — with the Cria at the center, not as decoration on the broadcast.
