Formula 1 back on Globo — and a voice to introduce the sport to Gen Z on Globoplay.
The goal was to celebrate F1’s return and win a new audience for the product, not only repeat the viewers who already watched racing on TV.
We looked for someone who could stand for Globoplay and Formula 1 with that audience: creating content and leading Globoplay’s socials on the topic, showing the world’s most exciting motorsport and the exclusive features of Globo’s broadcasts.
The case ties sport, platform, and generation: F1 lands in the feed of people who might never have opened the grid — with Globoplay’s face on it.
