One event, several marketing fronts — and a milestone in Adidas history in Brazil.
The brief was to bring Brand Activation, Product Placement, Content Marketing, Fan Engagement, and Live Experience together in a single day, without watering any of them down.
For the first time in the brand’s history, we broadcast exclusive live content straight from a physical store. Charla Podcast hosted a Brazilian National Team player on site — the spine of the activation.
It became a landmark case in both delivery and impact: Adidas left with content, audience, and an experience that didn’t fit into a single discipline.
