The voice of the NBA on Prime Video’s social channels — chosen, built, and run with Basquete Talks.
The brief went beyond naming ambassadors: it was about who would speak for the NBA on Prime Video’s social channels in Brazil.
We built the content project end to end — social and YouTube — with Basquete Talks, for Amazon, covering the NBA since 2024.
The coverage continues: the right creator, on the right channel, in the language of people who already live basketball in the country.
