The first alternative football commentary format with digital creators in Rede Globo’s history.
The strategy was to reach new audiences — people who already followed football online, but didn’t yet have a TV product in their own language.
We created and developed Charla on Premiere as a new product: digital creators on Latin America’s largest media group, calling the game a different way.
From December 2023 through November 2024, the format left the page and became a season on air — a partnership still changing how football is talked about on the country’s biggest network.
