A full day of training alongside idols — in partnership with Latin America’s largest fight PPV channel.
Combate Experience was built with Canal Combate: classes and workshops with legendary fighters, multi-champions from stages like Pride and UFC.
This edition’s instructors included Murilo Bustamante, Pedro Rizzo, Cosmo Alexandre, and Luiz Dórea — Anderson Silva’s boxing coach and trainer to some of Brazil’s greatest boxers.
The activation worked as Branding, Brand Activation, Fan Experience, and Fan Engagement at once: fans didn’t just watch — they spent the day training with the people they look up to.
