{"id":719,"date":"2026-05-29T20:10:52","date_gmt":"2026-05-29T23:10:52","guid":{"rendered":"https:\/\/screenshot-wps.local\/?post_type=case&#038;p=719"},"modified":"2026-08-21T05:46:43","modified_gmt":"2026-08-21T08:46:43","slug":"charla-no-premiere","status":"publish","type":"case","link":"https:\/\/screenshot.com.br\/en\/cases\/charla-no-premiere\/","title":{"rendered":"Charla on Premiere"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">The first alternative football commentary format with digital creators in Rede Globo&#8217;s history.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"EQUIPE CHARLA FAZ AGRADECIMENTO EMOCIONANTE E REVELA NOVIDADES DO CANAL\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/IxxZgwl81bU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The strategy was to reach new audiences \u2014 people who already followed football online, but didn&#8217;t yet have a TV product in their own language.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We created and developed Charla on Premiere as a new product: digital creators on Latin America&#8217;s largest media group, calling the game a different way.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">From December 2023 through November 2024, the format left the page and became a season on air \u2014 a partnership still changing how football is talked about on the country&#8217;s biggest network.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The first alternative football commentary format with digital creators in Rede Globo&#8217;s history. The strategy was to reach new audiences \u2014 people who already followed football online, but didn&#8217;t yet have a TV product in their own language. We created and developed Charla on Premiere as a new product: digital creators on Latin America&#8217;s largest [&hellip;]<\/p>\n","protected":false},"featured_media":720,"template":"","case-categories":[7],"class_list":["post-719","case","type-case","status-publish","has-post-thumbnail","hentry","case_category-esporte"],"_links":{"self":[{"href":"https:\/\/screenshot.com.br\/en\/wp-json\/wp\/v2\/cases\/719","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/screenshot.com.br\/en\/wp-json\/wp\/v2\/cases"}],"about":[{"href":"https:\/\/screenshot.com.br\/en\/wp-json\/wp\/v2\/types\/case"}],"version-history":[{"count":4,"href":"https:\/\/screenshot.com.br\/en\/wp-json\/wp\/v2\/cases\/719\/revisions"}],"predecessor-version":[{"id":1101,"href":"https:\/\/screenshot.com.br\/en\/wp-json\/wp\/v2\/cases\/719\/revisions\/1101"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/screenshot.com.br\/en\/wp-json\/wp\/v2\/media\/720"}],"wp:attachment":[{"href":"https:\/\/screenshot.com.br\/en\/wp-json\/wp\/v2\/media?parent=719"}],"wp:term":[{"taxonomy":"case_category","embeddable":true,"href":"https:\/\/screenshot.com.br\/en\/wp-json\/wp\/v2\/case-categories?post=719"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}