{"id":722,"date":"2026-05-29T20:12:28","date_gmt":"2026-05-29T23:12:28","guid":{"rendered":"https:\/\/screenshot-wps.local\/?post_type=case&#038;p=722"},"modified":"2026-08-21T05:46:43","modified_gmt":"2026-08-21T08:46:43","slug":"o-ed-gama-so-consegue-pensar-no-bora-bora-bora","status":"publish","type":"case","link":"https:\/\/screenshot.com.br\/en\/cases\/o-ed-gama-so-consegue-pensar-no-bora-bora-bora\/","title":{"rendered":"Ed Gama can only think about &#8216;Bora, bora, bora&#8217;!"},"content":{"rendered":"\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-6b17277d wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-embed alignleft is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-9-16 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"O Ed Gama s\u00f3 consegue pensar no &amp;apos;Bora, bora, bora&amp;apos;! \u26bd\ud83d\ude05\" width=\"422\" height=\"750\" src=\"https:\/\/www.youtube.com\/embed\/vDwgk_cjKEc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p class=\"wp-block-paragraph\">A conversation with his own brain \u2014 and the face Premiere needed to sell the subscription.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In 2024, the channel wanted to show how subscribers get \u201ctaken over\u201d by football the moment they sign up. It needed a talent who could carry that with humour.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We brought in Ed Gama, then a rising name, today one of Globo&#8217;s biggest. In the campaign he talks to his own brain about football \u2014 fun, creative, and easy to remember.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The film became more than a product ad: it became a character. \u201cBora, bora, bora\u201d stuck to both the talent and the channel.<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>A conversation with his own brain \u2014 and the face Premiere needed to sell the subscription. In 2024, the channel wanted to show how subscribers get \u201ctaken over\u201d by football the moment they sign up. It needed a talent who could carry that with humour. We brought in Ed Gama, then a rising name, today [&hellip;]<\/p>\n","protected":false},"featured_media":334,"template":"","case-categories":[6],"class_list":["post-722","case","type-case","status-publish","has-post-thumbnail","hentry","case_category-influencers"],"_links":{"self":[{"href":"https:\/\/screenshot.com.br\/en\/wp-json\/wp\/v2\/cases\/722","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/screenshot.com.br\/en\/wp-json\/wp\/v2\/cases"}],"about":[{"href":"https:\/\/screenshot.com.br\/en\/wp-json\/wp\/v2\/types\/case"}],"version-history":[{"count":6,"href":"https:\/\/screenshot.com.br\/en\/wp-json\/wp\/v2\/cases\/722\/revisions"}],"predecessor-version":[{"id":1102,"href":"https:\/\/screenshot.com.br\/en\/wp-json\/wp\/v2\/cases\/722\/revisions\/1102"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/screenshot.com.br\/en\/wp-json\/wp\/v2\/media\/334"}],"wp:attachment":[{"href":"https:\/\/screenshot.com.br\/en\/wp-json\/wp\/v2\/media?parent=722"}],"wp:term":[{"taxonomy":"case_category","embeddable":true,"href":"https:\/\/screenshot.com.br\/en\/wp-json\/wp\/v2\/case-categories?post=722"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}