{"id":906,"date":"2026-07-27T21:45:18","date_gmt":"2026-07-28T00:45:18","guid":{"rendered":"https:\/\/screenshot.com.br\/?p=906"},"modified":"2026-08-21T05:46:43","modified_gmt":"2026-08-21T08:46:43","slug":"adidas-f50","status":"publish","type":"case","link":"https:\/\/screenshot.com.br\/en\/cases\/adidas-f50\/","title":{"rendered":"Adidas F50"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">One event, several marketing fronts \u2014 and a milestone in Adidas history in Brazil.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"CHARLA #484 - Lucas Moura [Jogador do S\u00e3o Paulo]\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/8mub63XZyZI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The brief was to bring Brand Activation, Product Placement, Content Marketing, Fan Engagement, and Live Experience together in a single day, without watering any of them down.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For the first time in the brand&#8217;s history, we broadcast exclusive live content straight from a physical store. Charla Podcast hosted a Brazilian National Team player on site \u2014 the spine of the activation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It became a landmark case in both delivery and impact: Adidas left with content, audience, and an experience that didn&#8217;t fit into a single discipline.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>One event, several marketing fronts \u2014 and a milestone in Adidas history in Brazil. The brief was to bring Brand Activation, Product Placement, Content Marketing, Fan Engagement, and Live Experience together in a single day, without watering any of them down. For the first time in the brand&#8217;s history, we broadcast exclusive live content straight [&hellip;]<\/p>\n","protected":false},"featured_media":956,"template":"","case-categories":[7],"class_list":["post-906","case","type-case","status-publish","has-post-thumbnail","hentry","case_category-esporte"],"_links":{"self":[{"href":"https:\/\/screenshot.com.br\/en\/wp-json\/wp\/v2\/cases\/906","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/screenshot.com.br\/en\/wp-json\/wp\/v2\/cases"}],"about":[{"href":"https:\/\/screenshot.com.br\/en\/wp-json\/wp\/v2\/types\/case"}],"version-history":[{"count":4,"href":"https:\/\/screenshot.com.br\/en\/wp-json\/wp\/v2\/cases\/906\/revisions"}],"predecessor-version":[{"id":1103,"href":"https:\/\/screenshot.com.br\/en\/wp-json\/wp\/v2\/cases\/906\/revisions\/1103"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/screenshot.com.br\/en\/wp-json\/wp\/v2\/media\/956"}],"wp:attachment":[{"href":"https:\/\/screenshot.com.br\/en\/wp-json\/wp\/v2\/media?parent=906"}],"wp:term":[{"taxonomy":"case_category","embeddable":true,"href":"https:\/\/screenshot.com.br\/en\/wp-json\/wp\/v2\/case-categories?post=906"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}