{"id":911,"date":"2026-07-27T22:02:24","date_gmt":"2026-07-28T01:02:24","guid":{"rendered":"https:\/\/screenshot.com.br\/?p=911"},"modified":"2026-08-27T20:40:11","modified_gmt":"2026-08-27T23:40:11","slug":"globoplay-formula-1","status":"publish","type":"case","link":"https:\/\/screenshot.com.br\/en\/cases\/globoplay-formula-1\/","title":{"rendered":"Globoplay and Formula 1"},"content":{"rendered":"\n<div class=\"wp-block-media-text is-stacked-on-mobile\" style=\"grid-template-columns:30% auto\"><figure class=\"wp-block-media-text__media\"><video controls src=\"\/wp-content\/uploads\/2026\/07\/globo-play.mp4\"><\/video><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"wp-block-paragraph\">Formula 1 back on Globo \u2014 and a voice to introduce the sport to Gen Z on Globoplay.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The goal was to celebrate F1&#8217;s return and win a new audience for the product, not only repeat the viewers who already watched racing on TV.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We looked for someone who could stand for Globoplay and Formula 1 with that audience: creating content and leading Globoplay&#8217;s socials on the topic, showing the world&#8217;s most exciting motorsport and the exclusive features of Globo&#8217;s broadcasts.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The case ties sport, platform, and generation: F1 lands in the feed of people who might never have opened the grid \u2014 with Globoplay&#8217;s face on it.<\/p>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Formula 1 back on Globo \u2014 and a voice to introduce the sport to Gen Z on Globoplay. The goal was to celebrate F1&#8217;s return and win a new audience for the product, not only repeat the viewers who already watched racing on TV. We looked for someone who could stand for Globoplay and Formula [&hellip;]<\/p>\n","protected":false},"featured_media":978,"template":"","case-categories":[6],"class_list":["post-911","case","type-case","status-publish","has-post-thumbnail","hentry","case_category-influencers"],"_links":{"self":[{"href":"https:\/\/screenshot.com.br\/en\/wp-json\/wp\/v2\/cases\/911","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/screenshot.com.br\/en\/wp-json\/wp\/v2\/cases"}],"about":[{"href":"https:\/\/screenshot.com.br\/en\/wp-json\/wp\/v2\/types\/case"}],"version-history":[{"count":4,"href":"https:\/\/screenshot.com.br\/en\/wp-json\/wp\/v2\/cases\/911\/revisions"}],"predecessor-version":[{"id":1108,"href":"https:\/\/screenshot.com.br\/en\/wp-json\/wp\/v2\/cases\/911\/revisions\/1108"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/screenshot.com.br\/en\/wp-json\/wp\/v2\/media\/978"}],"wp:attachment":[{"href":"https:\/\/screenshot.com.br\/en\/wp-json\/wp\/v2\/media?parent=911"}],"wp:term":[{"taxonomy":"case_category","embeddable":true,"href":"https:\/\/screenshot.com.br\/en\/wp-json\/wp\/v2\/case-categories?post=911"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}